Daran Wastchak is a small business performance coach, author, and professional speaker.
He recently sold the company he owned for nearly 20 years which provided residential energy efficiency and building science consulting for home builders and multifamily developers in Arizona. Since the sale of his company, Daran has been teaching small business owners how to create greater freedom within their business by becoming “Freedom Focused,” which reduces the stress, burnout and resentment felt by most entrepreneurs.
Daran shares his message of greater freedom with small business owners and their teams through seminars, workshops, one-on-one coaching and in 2020, with his new book, “Freedom Focused, Freedom to Exit.”
He brings to his teaching, writing and speaking over 20-years of experience in business, as a member of non-profit boards of directors, and a Master’s and Ph.D. in Public Administration and Policy from Arizona State University
Daran has written articles for Home Energy and Arizona Builder magazines as well as the Arizona Journal of Real Estate and Business. He has been a guest lecturer at Arizona State University, Scottsdale, Gateway, and Yavapai Community Colleges, and the Arizona School of Real Estate, and given presentations at the annual conferences for the Energy and Environmental Building Alliance (EEBA), Affordable Comfort Institute, Residential Energy Services Network (RESNET), US Green Building Council, National Association of Home Builders, International Code Council, and International Association of Certified Home Inspectors.
He is a past Board Member of EEBA and RESNET, was Chairman of the Arizona Energy Code Advisory Commission, and currently serves on the Town of Paradise Valley Planning Commission and as a member of the Arizona Town Hall Board of Directors.

Why / Mission

Focusing small businesses ON their business so they can realize true freedom.


Every small business owner running a Freedom Focused business where their personal and professional freedom is maximized.

Core Values

Authenticity – Demonstrate caring through sincerity
Insatiable thirst for knowledge – Never stop learning and growing
Positive mental attitude – Put positive energy into the world, crowding out negative energy
Efficiency – There is always a better way
Quality – Never stop improving


"Daran is an amazing speaker with a talent for delivering information that is digestible and entertaining. He has the ability to teach from a different angle with different viewpoints. I would highly recommend anyone in this field to sign up for one of his classes as he is clearly an expert with a passion to teach!"

-Brian Tardif, Chief Building Official
(Seminar Attendee)

"Daran has been an inspiration to me and has impacted me deeply in our brief interaction. His one-hour class alone was worth attending the conference!"

-Caleb Sulzen, MCP
(Seminar Attendee)

"Daran's philosophies and business practices created one of the strongest, most efficient teams I've ever worked on and I feel lucky to have been a part of it."

-Gretta Wallace, LEED Project Manager
(Employee at D.R. Wastchak)